Forging
the Future

of sports & entertainment

Creating Value Through Real Estate, Strategy, and Revenue Growth

What We Do
  • Develop transformative real estate projects that create long-term value.
  • Advise organizations on growth, strategy, and execution.
  • Identify and implement revenue-generating opportunities.
  • Build partnerships that strengthen businesses and communities.
  • Deliver practical solutions backed by real-world experience.

Design and execute unforgettable sports events that captivate audiences, from local tournaments to major international competitions.

Elevate the fan experience with innovative engagement strategies that foster a deeper connection between fans and sports teams, enhancing loyalty and participation.

Provide exceptional travel packages for fans, including tickets, transportation, and accommodation, for unparalleled experiences.

Build and operate indoor sports facilities that offer year-round programming for soccer, catering to athletes of all levels.

Maximize brand potential through strategic partnerships, naming rights, and sponsorship. Provide expert consulting services that help businesses and properties connect efficiently.

Develop premier sports and entertainment facilities, contributing to urban revitalization and creating vibrant community spaces.

Offer comprehensive management services that streamline operations, enhance efficiency, and boost profitability for sports organizations.

Manage and operate state-of-the-art sports facilities, ensuring top-tier service and optimal performance for events and daily activities.

Invest in sports franchises, supporting their growth and success with strategic financial backing and business acumen.

Drive advancements in the sports industry by investing and incubating cutting-edge technology startups that enhance performance, fan engagement, and business operations.

We take pride in our work, fueled by innovation and always asking:

“Is there a better way?”

We do everything through a world class lens, or we don’t do it. We focus on the biggest things while executing with excellence on the little things, which sets us apart.

At Lion Ventures, our process is defined by a relentless commitment to bringing a world class effort to every project and truly enjoying the work that we do.

Our boutique expertise allows us to craft tailor-made solutions that transcend conventional boundaries and pave the path for a distinctive future engaging fans, consumers and communities for maximum impact.

Discover the Lion Ventures story, our mission and our passionate team dedicated to creating unmatched experiences and opportunities in the dynamic world of sports and entertainment.

Our Team

Jeff Berding

President and Co-CEO | FC Cincinnati
President | FCC Enterprise

Jeff Berding is President and Co-CEO of FC Cincinnati, who, with Carl H. Lindner III, founded the club as a USL franchise in 2015. With three seasons of record-setting success on and off the field in the USL, Berding led the club’s expansion efforts that successfully resulted in the club’s ascension to Major League Soccer for the 2019 season, the opening of TQL Stadium in 2021 and the team’s Supporters’ Shield victory in 2023.

Prior to founding FCC, Berding spent more than 19 years as an executive with the Cincinnati Bengals where he led the Sales and Public Affairs efforts for the NFL team. He was elected to three At-Large terms and served six years on the Cincinnati City Council.

Berding has a long history of leadership in his community, including roles as President of FCC Foundation; Chairman of Visit Cincy, the local visitors’ bureau; Co-Chair of the Cincinnati Regional Business Committee; and serving on the Board of Trustees for the Cincinnati Art Museum, St. Xavier High School and Xavier University. Berding has volunteered with the Greater Cincinnati Chamber of Commerce for 20+ years. He has been the recipient of numerous civic awards, including a spot among the top 100 leaders in history of the local United Way; the 2006 “40 Under 40” from the Cincinnati Business Courier; featured at the 2018 Hispanic Chamber Cincinnati USA’s Annual Gala; awarded the 2019 EY Entrepreneur of the Year, and the Cincinnati Business Courier’s 2024 CEO of the Year.

He is a fifth-generation Cincinnatian, born and raised in Westwood where he attended St. Xavier High School. He graduated cum laude from Miami University and earned his MBA from Xavier University with honors.

Chad Munitz

Chief Development Officer

Chad Munitz likes building things—places, businesses, organizations and teams. As Chief Real Estate and Development Officer for FC Cincinnati, he leads the club’s real estate strategy, including the West End mixed-use district and its training and academy facilities. He previously served as the club’s Chief Revenue Officer and Chief Development Officer, leading commercial operations and new business initiatives.

Chad’s career spans real estate, economic development and sports and entertainment, with earlier leadership roles at Towne Properties, 3CDC, the City of Cincinnati and the Ohio Department of Development. At 3CDC, he helped shape projects including Fountain Square, Washington Park and the revitalization of Over-the-Rhine.

An Ohio State University graduate, Chad brings curiosity, financial discipline and a focus on people and place to his work. He lives in Cincinnati’s Northside neighborhood.

Steven Young

Director of Lion Ventures

Steven Young joined FC Cincinnati to help start the business development arm of FCC as Director, Lion Ventures. Prior to Lion Ventures, Steven worked in corporate banking for U.S. Bank and First Financial Bank where he worked primarily on mergers and acquisitions, to a total of over $500 million in transaction volume. Steven also has a passion for the startup ecosystem and actively advises early-stage startups and was a member of the founding team for a real estate tech venture-backed startup, Nector. He is originally from South Carolina where he attended the University of South Carolina. 

Jenn Adamec

Manager, Real Estate Development

Jenn Adamec serves as the Real Estate Development Manager at FC Cincinnati, where she plays a key role in advancing the club’s major development initiatives in the West End and around Cincinnati. These efforts contribute directly to the momentum of downtown Cincinnati’s broader revitalization. In this role, Jenn draws on her extensive background in mechanical and electrical building design engineering and project management prior to joining FC Cincinnati in 2025. Jenn’s technical foundation, combined with her experience navigating complex urban projects, positions her at the forefront of shaping how large‑scale sports, community, and mixed‑use investments and design integrate into the evolving downtown landscape. Her work supports FC Cincinnati’s long‑term development vision and its growing impact on both the West End neighborhood and the economic vitality of the urban core.

Partners

01

Establishing a Sports Tech Lab with Cintrifuse

As Cincinnati’s leading startup hub, Cintrifuse looked to partner with FC Cincinnati to start a sports tech lab. In partnership with Lion Ventures and FC Cincinnati, the objective was to create a sports tech lab that would nurture startups specifically in this niche, supporting their development through crucial business cycles and help them scale to the next level.

Client

Cintrifuse

Industry

Startup Incubation and Technology

Services Provided

Incubation and Startup Support

Challenge:

The primary challenge was to design a program that effectively combined the dynamic world of sports with the innovative nature of technology startups. Additionally, the program needed to attract high-potential startups and provide them with the resources necessary to scale successfully.

Approach:

Lion Ventures and Cintrifuse developed a comprehensive approach to tackle these challenges.
  1. Program Development: Created a curriculum that included mentorship from industry leaders, access to sports organizations for pilot programs, and strategic business support.
  2. Recruitment and Selection: Implemented a rigorous selection process to identify and recruit promising sports tech startups with the potential for significant impact and growth.
  3. Ongoing Support and Networking: Provided ongoing support to incubated startups, including access to investors, sports industry networks, and potential customers.

Results:

The sports tech lab is successfully launching and will become a critical component of the Cincinnati startup ecosystem. The lab will drive innovation in sports technology as well as solidify Cincinnati and FC Cincinnati’s as hubs for sports innovation.

02

LEAD ONE + FC Cincinnati Partnership

Client

LEAD ONE: Florida-based venture capital manager founded by the Dassler family of Adidas

Industry

Startup Incubation and Sports Technology

Services Provided

Incubation and Startup Support

Challenge:

Assist and support innovative startups in the sports health and technology sector, that can enhance on-field product, accelerate the fan engagement process and drive initiatives to grow the sport of soccer.

Approach:

In partnership with LEAD ONE, a global venture corporation shaping the future of sports and health, FC Cincinnati and Lion Ventures will assist in the creation of a space for startups to accelerate innovation in sports and health technology by pairing LEAD’s industry investment expertise with FC Cincinnati’s continued positioning as an innovator on and off the pitch.

As a venture partner with LEAD ONE, FC Cincinnati will have unprecedented access from LEAD to the most cutting-edge startups and technologies across the organization to address their corporate initiatives and strategies. FC Cincinnati will lend valuable support to LEAD ONE’s portfolio of early-stage organizations with real-life, traction-oriented deliverables to help drive their businesses to the next level.

As a venture partner with LEAD ONE, FC Cincinnati will have unprecedented access from LEAD to the most cutting-edge startups and technologies across the organization to address their corporate initiatives and strategies. FC Cincinnati will lend valuable support to LEAD ONE’s portfolio of early-stage organizations with real-life, traction-oriented deliverables to help drive their businesses to the next level.

Results:

FC Cincinnati and LEAD ONE are currently outlining the processes for selection for up to 10 startups to integrate into the accelerator program.

03

Securing Naming Rights for Sharonville Convention Center

The Sharonville Convention Center sought to enhance its market presence and generate additional revenue through a naming rights partnership. Recognizing the need for expert guidance, they enlisted Lion Ventures to navigate the complexities of this endeavor.

Client

Sharonville Convention Center

Industry

Event and Convention Facilities

Services Provided

Naming Rights Evaluation and Securing

Challenge:

The primary challenge was to identify a suitable partner whose brand values aligned with those of the Sharonville Convention Center. Additionally, the deal needed to maximize financial gain while maintaining the integrity and reputation of the convention center.

Approach:

Lion Ventures deployed a multi-phased approach:

  1. Market Analysis: Conducted a comprehensive analysis to understand the market dynamics and potential partners’ brand values.
  2. Valuation: Assessed the value of the naming rights based on factors such as visibility, engagement opportunities, and market trends.
  3. Strategic Outreach: Developed and implemented a targeted outreach strategy to engage potential partners.
  4. Negotiation Support: Provided expert negotiation support to ensure terms that met both financial objectives and partnership synergies.

Results:

The efforts culminated in a go-to-market evaluation of the naming rights for the Sharonville Convention Center. We are currently working directly with corporate partners to finalize this opportunity.

04

West End Mixed Use Project

In an ambitious move to transform the neighborhood adjacent to TQL Stadium, Lion Ventures, alongside FC Cincinnati, is spearheading the West End Mixed Use Project. This $400 million development aims to create a vibrant, multifunctional urban space that will serve as a community hub and an economic catalyst for Cincinnati.

Industry

Real Estate Development

Project Value

Approximately $400 Million

Location

Adjacent to TQL Stadium, Cincinnati

Challenge:

The project faces multiple challenges, including integrating the new development harmoniously with the existing urban fabric, addressing community concerns, and ensuring economic viability in a complex market environment.

Approach:

Lion Ventures and FC Cincinnati is adopting a strategic and community-focused approach:
  1. Community Engagement: Engaged with local stakeholders through multiple forums to gather input and align the project with community needs.
  2. Sustainable Design: Incorporating sustainable building practices and green spaces to ensure environmental responsibility.
  3. Mixed-Use Planning: Designed the development to include residential, retail, office, and entertainment spaces, creating a 24/7 live-work-play environment.
  4. Strategic Partnerships: Forming partnerships with local businesses and national chains to secure a diverse tenant mix that enhances visitor experience and economic impact.

Results:

The West End Mixed Use Project success is on track to reshape the urban landscape of Cincinnati. Upon completion, the project is expected to dramatically increase local property values, boost employment, and enhance the overall quality of life in the West End neighborhood. The development has already attracted significant attention from investors and future tenants, underscoring its anticipated success.

Let's Start a Conversation

Whether you’re evaluating a development opportunity, seeking strategic advisory services, or exploring new revenue streams, we’d welcome the opportunity to discuss your goals.